Whatnot acquires Shaped to power real-time live shopping recommendations

Whatnot acquires Shaped to power real-time live shopping recommendations

Original Source: TechCrunch AI Original URL: https://techcrunch.com/2026/07/15/whatnot-acquires-shaped-to-power-real-time-live-shopping-recommendations/ Content: Livestream shopping platform Whatnot has acquired AI startup Shaped, a machine learning company focused on real-time recommendations and search. The deal will bolster Whatnot’s personalization and discovery features as it expands into new product categories.

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